Essentials of

Asset Building

for Trainers & Facilitators


June 17-18, 2021

Mall of America

Minneapolis, MN

Why the Developmental Asset Message is Important

Have you ever wondered why some kids seem to grow up with relative ease but other kids struggle?

Search Institute began asking this question almost 40 years ago. 

Since that time, we have collected data from more than 5 million children and youth worldwide, from all backgrounds and situations. We've developed a framework of 40 traits that are essential to young people's success, called Developmental Assets®. They are the experiences, opportunities, skills, and qualities that help young people make responsible and healthy choices.

The research has consistently demonstrated that the more Developmental Assets® young people have in their lives, the better their chances of succeeding in school and becoming a happy, healthy, and contributing member of their communities and society. They are also less likely to engage in risk-taking behavior, such as alcohol or drug use.

Bring the Positive Youth Development Message to your Community or Organization

Join us for the energizing two-day Essentials of Asset Building for Trainers and Facilitators workshop. This training will prepare you to deliver two core Search Institute designed workshops to your own community: Everyone's an Asset Builder and Sharing the Asset Message.

Everyone's an Asset Builder introduces the Developmental Assets® framework and the powerful role of individual asset builders in the lives of youth. This workshop will help participants:

  • identify the characteristics of effective asset builders and their own personal strengths and challenges 
  • understand “circles of influence” and identify those circles in which there is potential for asset building 
  • make and share a personal commitment to asset-building action

Sharing the Asset Message prepares community members and groups to deliver a variety of asset-building messages to multiple audiences. This workshop will help participants:

  • discuss how the assets relate to other positive youth development efforts
  • develop engaging presentation strategies to meet the unique needs of any audience
  • download free curriculum materials to use in your own presentations

We add new dates and locations often. Sign up on our waitlist to be notified when new dates and locations are released.

Would you like to see this workshop brought closer to you? We will be scheduling regional workshops in the upcoming months and we would love your input. Contact us for more information.

Daily Schedule

8:30 AM Breakfast and Check In 

9:00 AM Workshop Start Time 

12:00 – 1:00 PM Lunch provided on Day 1. Lunch on own in mall day two. 

4:30 PM Workshop End Time


Mall of America

Executive Center

60 E Broadway, Bloomington, MN 55425



CEUs Available

12 clock hours


$745 early bird price through May 20

$795 May 21-June 8

Hotel Information

There are a variety of hotel options nearby, and many of these offer complimentary shuttles to Minneapolis/St. Paul International Airport and/or the Mall of America. Workshop attendees should make arrangements with their preferred hotel choice.

Nearest Airport

Minneapolis−Saint Paul International Airport (MSP)

June 17-18, 2021

Minneapolis, MN

Looking for a different date or location?

Registration will be opening soon. Please sign up for the wait list to be notified when it opens.

Search Institute's framework and key components of Developmental Assets and the role of individual asset builders

Identify the general characteristics of effective asset builders in their own personal areas of strength and challenge

Understanding "circles of influence" and identifying the circles in which they have the greatest potential for impact

Exploring barriers to being an individual asset builder and strategies for moving toward action

How to make and share a personal commitment to asset-building actions and the steps you should take

How to make and share a personal commitment to asset-building actions and the steps you should take

How to identify multiple strategies and formats for sharing the asset message in your community

Become informed about Search Institute resources that can be used when you share the asset message

What You'll Learn in This Workshop

What you'll gain from this workshop:

This Workshop Includes:

This workshop includes:

  • Full curriculum to lead both workshops, Everyone's an Asset Builder and Sharing the Asset Message
  • Online version of PowerPoint slides and downloadable handouts
  • Workshop materials
  • Access to private Facebook group of past & current training participants
  • Breakfast & Lunch
  • Refreshments
  • Opportunity to purchase the Essentials of Assets Building Library at a discounted rate

For more information, email us or call 800-888-7828, ext. 526.


Click to download the Essentials of Asset Building Fact Sheet

Essentials of Asset Building Training Policy

Search Institute's Essentials of Asset Building for Trainers & Facilitators Workshop is to intended to equip trainers to promote the Developmental Asset framework in support of organizational and community-based initiatives that promote positive youth development. Trainers who complete the workshop may deliver two workshops (Everyone's an Asset Builder and Sharing the Asset Message) to nonpaying attendees as part of their regular professional work. However, trainers are not authorized to market the Essentials of Asset Building for Trainers & Facilitators Workshop or content in an entrepreneurial fashion, nor are trainers allowed to train others to deliver the training. Essentials of Asset Building is the copyrighted property of Search Institute. All rights reserved. PLEASE READ: Our Workshops Acceptable Use Policy

What past attendees have said...

This workshop is designed for

  • Community coalition leaders
  • Concerned community members
  • Community organizers
  • Youth- and family-serving organization staff, particularly those involved in training staff
  • Youth volunteers
  • Educators
  • Social Workers

Wondering if this workshop is right for you?

About Search Institute

For more than 60 years, Search Institute® has been a leader and partner for organizations around the world in discovering what kids need to succeed. Our research, resources, and expertise help our partners in organizations, schools, and community coalitions solve critical challenges in the lives of young people.

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