Essentials of

Asset Building

for Trainers & Facilitators


Why the Developmental Asset Message is Important

Have you ever wondered why some kids seem to grow up with relative ease but other kids struggle?

Search Institute began asking this question almost 40 years ago. 

Since that time, we have collected data from more than 5 million children and youth worldwide, from all backgrounds and situations. We've developed a framework of 40 traits that are essential to young people's success, called Developmental Assets®. They are the experiences, opportunities, skills, and qualities that help young people make responsible and healthy choices. 

The research has consistently demonstrated that the more Developmental Assets® young people have in their lives, the better their chances of succeeding in school and becoming a happy, healthy, and contributing member of their communities and society. They are also less likely to engage in risk-taking behavior, such as alcohol or drug use.

Join us for the energizing two-day Essentials of Asset Building for Trainers and Facilitators workshop. This training will prepare you to deliver two core Search Institute designed workshops to your own community: Everyone's an Asset Builder and Sharing the Asset Message.

Everyone's an Asset Builder introduces the Developmental Assets® framework and the powerful role of individual asset builders in the lives of youth. This workshop will help participants:

  • identify the characteristics of effective asset builders and their own personal strengths and challenges 
  • understand “circles of influence” and identify those circles in which there is potential for asset building 
  • make and share a personal commitment to asset-building action

Sharing the Asset Message prepares community members and groups to deliver a variety of asset-building messages to multiple audiences. This workshop will help participants:

  • discuss how the assets relate to other positive youth development efforts
  • develop engaging presentation strategies to meet the unique needs of any audience
  • download free curriculum materials to use in your own presentations

Bring the Positive Youth Development Message to your Community or Organization

November 12-13, 2018

Search Institute Headquarters

3001 Broadway Street NE

Lower Level Conference Room

Minneapolis, MN 55413


9:00am - 4:30pm

(checkin begins at 8:30am)

Price: $795

Registration deadline: November 6, 2018

Early Bird Price: $745.00 if you register before October 16, 2018

Please contact for groups of 3 or more for group discount.

Date and Location

What you'll gain from this workshop:

This Workshop Includes:

This workshop includes:

  • Full curriculum to lead both workshops, Everyone's an Asset Builder and Sharing the Asset Message 
  • Online version of PowerPoint slides and downloadable handouts
  • Workshop materials
  • Access to private Facebook group of past & current training participants
  • Breakfast & Lunch
  • Refreshments
  • Opportunity to purchase discounted Essentials of Assets Building Library

For more information, contact Mary Shrader or call 800-888-7828 Ext 526.


CEUs Available: 12 Clock Hours

Travel Information: Coming Soon

Click to download the Essentials of Asset Building Fact Sheet

Essentials of Asset Building Training Policy

Search Institute's Essentials of Asset Building for Trainers & Facilitators Workshop is to intended to equip trainers to promote the Developmental Asset framework in support of organizational and community-based initiatives that promote positive youth development. Trainers who complete the workshop may deliver two workshops (Everyone's an Asset Builder and Sharing the Asset Message) to nonpaying attendees as part of their regular professional work. However, trainers are not authorized to market the Essentials of Asset Building for Trainers & Facilitators Workshop or content in an entrepreneurial fashion, nor are trainers allowed to train others to deliver the training. Essentials of Asset Building is the copyrighted property of Search Institute. All rights reserved.

Recommended Hotel Options

Radisson Red Hotel Minneapolis

609 S 3rd Street

Minneapolis, MN, 55415

(612) 252-5400

Airport & Transportation

The closest airport is Minneapolis- St. Paul International airport (MSP), approximately a 20- to 30-minute drive from downtown, where the workshop will be held. 

Airport Transportation

Rental Car: All major car rental companies are available at the airport. 

Light Rail: Minneapolis' light rail's Hiawatha Line runs every 7-15 minutes and will take you to the US Bank Stadium Station, just blocks from the hotels, in less than 30 minutes. Cost is $2.25 (at rush hour) or $1.75 (off-peak times). Once you arrive, contact your hotel for complimentary shuttles to pick you up and take to the hotel.

Taxi: Available 24 hours a day, taxi service will cost from $30-$45. Lyft and Uber are also available.

Super Shuttle: SuperShuttle offers shared van service for $16 per person. Call 800-258-3826 to schedule or for more information.

Once you are downtown, there bus and lightrail trains are readily available.

What past attendees have said...

This workshop is designed for

  • Community coalition leaders
  • Concerned community members
  • Community organizers
  • Youth- and family-serving organization staff, particularly those involved in training staff
  • Youth volunteers
  • Educators
  • Social Workers

Wondering if this workshop is right for you?

About the Presenter- Jim Conway

Jim Conway is a veteran trainer and speaker with over 25 years experience providing training and consultation to youth serving professionals and volunteers in educational and community-based organizations in the US and abroad. He has designed and delivered major training for Search Institute since 1995. For the last decade he also served as a lead trainer and presenter for Vision Training Associates. 

Jim has also served as a member of the national training team, National Institute on Out-of-School Time, Wellesley College, MA. 

Prior to beginning his career as a trainer and speaker on positive youth development, Jim served for 15 years in leadership roles of various programs for children and young adolescents.

Jim Conway


Search Institute

Meet our Presenter

About Search Institute

For more than 50 years, Search Institute® has been a leader and partner for organizations around the world in discovering what kids need to succeed. Our research, resources, and expertise help our partners in organizations, schools, and community coalitions solve critical challenges in the lives of young people.

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